Artful
Working in collaboration with Ohh Deer, I delivered the creative direction and delivery of Artful, a subscription-based art experience designed to feel like an art school in a box. The project spanned multiple disciplines, including editorial design, advertising, art direction, photography, illustration, packaging design and project management, bringing together content, visuals, and structure into a cohesive creative system. Artful was conceived as more than a collection of materials. Each box delivers a carefully curated selection of tools across a range of artistic mediums, paired with a 120+ page printed magazine filled with interviews, inspiration, and thoughtfully designed tutorials. The design approach focused on creating an immersive, confidence-building experience that guides users through creative exploration, balancing accessibility with considered, high-quality design at every touchpoint.
