NICE ONE CREATIVE

Squish Pillows   

Nice One Creative recently partnered with Watermelon Creative LTD to develop an innovative packaging design and system for the latest product line from Squishmallows: Squish Pillows. This exciting new range features ultra-soft cushions paired with vibrant, patterned pillowcases, a playful evolution of the beloved Squishmallows brand.

The project involved a comprehensive and iterative design process to create a packaging system that could accommodate multiple SKUs, formats, and display configurations. With the need to house both the plush pillows and their eye-catching pillowcases securely and attractively, the team worked to strike a balance between form, function, and brand storytelling.



DESIGN FOR PRINT, BRANDING, DIGITAL DESIGN, EDITORIAL, PACKAGING, GREETING CARDS & STATIONERY, ILLUSTRATION, ART DIRECTION,  



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